Role of Twitter’s new Timeline for Brands all over the world
In this fast paced world, Social channels are playing the key role for enhancing the real time engagement among the folks all over the globe. With 320 million monthly active users, Twitter is on the mission to improve the power to create and share the ideas and information instantly, without barrier.
Twitter has launched the new timeline featuring the top past tweets recently. This new timeline was globally available on Wednesday last week. According to twitter, the purpose of this new timeline is to fasten the process of search by enabling the users to catch up what’s happening in the moment right now. Twitter in their blog announced this as an improved timeline for consumers and brands. It goes like this “Today, we’re launching an improved timeline to help people see Tweets that are important to them — from their favorite athletes, musicians, politicians, or brands. Upon opening Twitter, the Tweets they’re most likely to care about from the accounts they follow will appear at the top of the timeline”
Within the decade of history, Twitter has helped its users to stand in the crowd by sharing the best quality content. The company believes that this change can reach more engaged potential audience which is always the demanding desire for the brands. Twitter has witnessed a tremendous increase in engagement for brand’s organic tweets and for the tweets about the live events. This change will directly have no effect to the advertisers on twitter because promoted Tweets and Promoted accounts are not affected.
Twitter posted that the updated timeline shows people the tweets they’re most likely to care about. This new change will bring the branded content on the top for increasing both relevance and likelihood of engagement. Twitter is incredibly excited with the opportunity they are providing for all of the brands in the world. This change will enable the brands to have the better understanding about the engagements of real time users on this platform.
