Digital Marketing Tips for Recently Funded Startups

The most exhilarating experience is starting your own venture. You need to build your own brand identity and a slow growth in this fast-paced competitive world can be detrimental to the startup’s health. Some of the big questions that follow are

• How to reach masses?
• How to make your business resonate?
• How to drive your business results?
• How to be successful?
• How to fulfill your dreams with a shoestring budget?

Let’s begin with a very basic question, why do startups need marketing? Startups solve problems for their users and connecting with right users is about personalized marketing at scale. Despite the fact that venture capitalists have been cautious with their investments since the 2008 crash, mobile startups are cashing in. Mobile is hot and the entrenched players – Apple, Samsung, Google, the carriers- may well get blind-sided by such innovations as M-commerce, augmented reality and do-it-yourself mobile app building platforms.

Reasons to Choose Digital Marketing

• There are organic ways to grow your consumer base without incurring large amounts of money; it has low entry barriers and scale
• A lot can be done with less and sharp targeting leading to less wastage
• As a startup, how can digital marketing help you? It builds awareness and positions your company and brand
• It builds a consistent flow of traffic, gets the first few users
• This form of marketing also drives leads and online sales

Keeping the budget with minimal cost, startups need a few techniques/tools to use.  Some of these tools and tips are here. Make certain to reach them with upper limit efficiency

• Make Marketing strategy, it will help you a lot in charting a long-term plan
• Hire the marketing person, SEO, SEM, social media marketing, email marketing and digital PR; with a good knowledge of analytics and all the major digital channels
• Hire a good growth hacker to get started with this Product marketing is a good way to spread the word organically and it saves a lot of money
• Having a nice team page and a company blog always helps
• Positive perception of your brand comes into force when you ask your team members to share the current job openings in your brand within their network.

People get positive effects after watching their friends having a great time at their workplace; they start aspiring of a workplace like yours. It has been proved by numerous case studies that simple pinch can lead to good returns. Traditional marketing channels are very expensive and you will blow up your money in no time. Hope the above points are helping to you give some route to your marketing ambition. This makes employer branding all the more important for you.