GOOGLE SEARCH CONSOLE – A BIRD VIEW OF YOUR BUSINESS MARKETING PLAN

A marketing plan is a business document outlining your marketing and tactics. It’s often focused on a specific period of time and covers a variety of marketing-related details, such as costs, goals, and action steps.

A marketing plan can help you get down the current state of your business and help define your near term objectives, and long term goals. This may show areas of improvement for your sales process, or low hanging fruit opportunities you may be missing.

Marketing plan helps you develop products and services in your business that meet the needs of your target market. Marketing is as important as the product or service you provide. Without marketing, consumers and clients can’t find out about you. It can often be difficult to take a step back and get a bird’s eye view of your business when you are surrounded by the everyday details.

Important tools of Google search console

Google Search Console (previously known as Google Webmasters and Google Webmaster Tools) is a great tool to help you understand your website’s health and identify areas needing improvement.

Google Search Console is a tool Google provides to help webmasters manage the search function on their website. GSC can take a website that is ranked very poorly and move it up the list, bringing in more visitors and converting them to customers.

Important features and tools to utilize GSC (Google Search Console) include:

• Search Appearance
• Search Traffic
• Google Index
• Crawl

Search Appearance

This tool will help you get an idea of how your website will appear in Google’s search results. It’s a great tool for those who aren’t sure how things will look.

Search Traffic

The search traffic section of GSC is the most useful part of the tool when it comes to learning about and improving your site’s SEO.

Google Index

The elements in this section will show you how Google indexes your website and each of your keywords.

This will show what URLs Google has indexed, which URLs have blocked using robots.txt file, and what URLs, Google has removed.

Crawl

The Crawl area provides information about Googlebot. It also features the Fetch as Google tool, one of the most valuable tools.