Position Zero Is Dead; Long Live Position Zero
In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than
Read moreWeb Marketing
Google’s January 2020 Core Update: Has the Dust Settled?
On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior
Read moreGoogle’s Featured Snippet-Apocalypse, FAQ Schema, No Snippet & Max Snippets Tags
You know that thing where you have a super idea and then you work on strategy and tactics for a
Read moreBERT is rolling out to Google search in over 70 languages
The algorithm was first introduced to search in October. BERT, the natural language processing algorithm that launched on English language
Read moreWhat Is BERT?
There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it
Read moreUnderstanding searches better than ever before
If there’s one thing I’ve learned over the 15 years working on Google Search, it’s that people’s curiosity is endless.
Read more