Apply for Digital / Web Marketing Executive

  1. <p><strong>Green Fin Technologies</strong> is on the lookout for bright candidates with sharp analytical capabilities for the position of ‘<em>Digital/Web Marketing Executive’</em> that will be responsible for producing client deliverables, auditing client and competitor websites, producing ranking and analytics reports and insights and basic client-servicing support.</p> <p><strong>The Main Tasks involve:</strong></p> <ul class=normal> <li>Site audits and analysis – generate recommendations and identify opportunities.</li> <li>Regularly monitor performance of campaigns and flag significant changes.</li> <li>Compile weekly / monthly client reports, analyze and provide insights.</li> <li>Manage work flow to ensure agreed deadlines are met and executed tasks are 100% accurate.</li> </ul> <p><strong>Responsibilities:</strong></p> <p><strong>Implementation</strong></p> <ul class=normal> <li>Keyword research – produce comprehensive keyword reports and summarize opportunities for clients.</li> <li>Conduct in depth reviews of clients’ websites (structure/hierarchy/coding) – identify issues and suggest fixes.</li> <li>Optimize content – provide meta data, body content, internal linking recommendations (template led or on individual page by page basis as required).</li> <li>Link profile analysis – measure quality and relevance of back link/social profiles.</li> <li>Competitor analysis – conduct on page and off page reviews of competitor sites and highlight opportunities for clients.</li> <li>Regularly audit clients’ sites following search engine algorithm updates.</li> <li>Engage in link acquisition activity (within Google guidelines) to improve client website visibility. This includes (but is not limited to) researching opportunities, contacting website owners / operators, confirming links are live and monitoring links for individual clients.</li> <li>Ensure work is accurate and ready for distribution to client.</li> </ul> <p><strong> Reporting & Analysis</strong></p> <ul class=normal> <li>Populate weekly and monthly ranking and site analytics reports for clients.</li> <li>Provide analysis and insights to the Manager for monthly client presentations and quarterly reviews.</li> <li>Alert Manager of any major changes in rankings and site traffic for clients.</li> <li>Regularly maintain lists of links built for clients.</li> </ul> <p><strong> Admin</strong></p> <ul class=normal> <li>Maintain client online folders and correct naming structure.</li> <li>Log all client login changes in the Client Master Sheet.</li> <li>Coordinate payments to third parties (article syndication, press release syndication and 3rd party websites) and ensure spend is kept within defined budgets.</li> <li>Complete timesheets accurately and on time.</li> </ul> <p><strong>Skill Development</strong></p> <ul class=normal> <li>Develop analytical skills.</li> <li>Gain client facing experience.</li> <li>Gain understanding of technical SEO techniques.</li> <li>Gain a commercial understanding of client’s business.</li> </ul> <p><strong>Experience</strong></p> <ul class=normal> <li>Degree in a business, science, marketing or statistics related discipline e.g. Math, Economics, Econometrics, Computer Science, Management Science. MBA preferred.</li> <li>0-2 years exposure to SEO (MBA Marketing Fresh candidate can apply)</li> <li>Microsoft Office Applications Skills</li> <li>Excellent Excel skills</li> <li>Understanding of digital marketing (SEO, PPC, social media, and analytics) concepts. Though we’ll provide full training to the selected candidates, we expect them to be aware of Digital/Web Marketing concepts to some extent before their selection.</li> </ul> <p><br/><br/>Interested candidates with sharp brain are requested to click on "Apply Now" button to process their application or send their CV to <strong>[email protected]</strong></p>
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