{"id":702,"date":"2021-02-10T08:00:00","date_gmt":"2021-02-10T08:00:00","guid":{"rendered":"https:\/\/www.greenfintech.com\/blog\/?p=702"},"modified":"2022-10-21T12:22:50","modified_gmt":"2022-10-21T12:22:50","slug":"how-ai-is-powering-a-more-helpful-google","status":"publish","type":"post","link":"https:\/\/www.greenfintech.com\/blog\/how-ai-is-powering-a-more-helpful-google\/","title":{"rendered":"How AI is powering a more helpful Google"},"content":{"rendered":"
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\"search_anchor_hero_2.max-1000x1000\"<\/a><\/figure>\n<\/div>\n\n\n

When I first came across the web as a computer scientist in the mid-90s, I was struck by the sheer volume of information online, in contrast with how hard it was to find what you were looking for. It was then that I first started thinking about search, and I\u2019ve been fascinated by the problem ever since.<\/p>\n\n\n\n

We\u2019ve made tremendous progress over the past 22 years, making Google Search work better for you every day. With recent advancements in AI, we\u2019re making bigger leaps forward in improvements to Google than we\u2019ve seen over the last decade, so it\u2019s even easier for you to find just what you\u2019re looking for. Today during our Search On livestream, we shared how we’re bringing the most advanced AI into our products to further our mission to organize the world\u2019s information and make it universally accessible and useful.<\/p>\n\n\n\n

Helping you find exactly what you\u2019re looking for<\/h2>\n\n\n\n

At the heart of Google Search is our ability to understand your query and rank relevant results for that query. We\u2019ve invested deeply in language understanding research, and last year we introduced how BERT language understanding systems are helping to deliver more relevant results in Google Search. Today we\u2019re excited to share that BERT is now used in almost every query in English, helping you get higher quality results for your questions. We\u2019re also sharing several new advancements to search ranking, made possible through our latest research in AI:<\/p>\n\n\n\n

Spelling<\/strong><\/p>\n\n\n\n

We\u2019ve continued to improve our ability to understand misspelled words, and for good reason\u2014one in 10 queries every day are misspelled. Today, we\u2019re introducing a new spelling algorithm that uses a deep neural net to significantly improve our ability to decipher misspellings. In fact, this single change makes a greater improvement to spelling than all of our improvements over the last five years.<\/p>\n\n\n

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A new spelling algorithm helps us understand the context of misspelled words, so we can help you find the right results, all in under 3 milliseconds.<\/p>\n\n\n\n

Passages<\/strong><\/p>\n\n\n\n

Very specific searches can be the hardest to get right, since sometimes the single sentence that answers your question might be buried deep in a web page. We\u2019ve recently made a breakthrough in ranking and are now able to better understand the relevancy of specific passages. By understanding passages in addition to the relevancy of the overall page, we can find that needle-in-a-haystack information you\u2019re looking for. This technology will improve 7 percent of search queries across all languages as we roll it out globally.<\/p>\n\n\n

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\"UnderstandingPassages.max-1000x1000\"<\/a><\/figure>\n<\/div>\n\n\n

With new passage understanding capabilities, Google can understand that the result on the right is a lot more relevant to a specific query than a broader page on that topic (L). In this case, our systems were able to highlight a featured snippet, but this improvement applies to how we rank web pages overall.<\/p>\n\n\n\n

Subtopics<\/strong><\/p>\n\n\n\n

We\u2019ve applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad. As an example, if you search for \u201chome exercise equipment,\u201d we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page. We\u2019ll start rolling this out by the end of this year.<\/p>\n\n\n

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\"topictags\"<\/a><\/figure>\n<\/div>\n\n\n

Access to high quality information during COVID-19<\/h2>\n\n\n\n

We\u2019re making several new improvements to help you navigate your world and get things done more safely and efficiently. Live busyness updates show you how busy a place is right now so you can more easily social distance, and we\u2019ve added a new feature to Live View to help you get essential information about a business before you even step inside. We\u2019re also adding COVID-19 safety information front and center on Business Profiles across Google Search and Maps. This will help you know if a business requires you to wear a mask, if you need to make an advance reservation, or if the staff is taking extra safety precautions, like temperature checks. And we\u2019ve used our Duplex conversational technology to help local businesses keep their information up-to-date online, such as opening hours and store inventory.<\/p>\n\n\n\n

Understanding key moments in videos<\/h2>\n\n\n\n

Using a new AI-driven approach, we\u2019re now able to understand the deep semantics of a video and automatically identify key moments. This lets us tag those moments in the video, so you can navigate them like chapters in a book. Whether you\u2019re looking for that one step in a recipe tutorial, or the game-winning home run in a highlights reel, you can easily find those moments. We\u2019ve started testing this technology this year, and by the end of 2020 we expect that 10 percent of searches on Google will use this new technology.<\/p>\n\n\n

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\"Key_Moments_Baseball.max-1000x1000\"<\/a><\/figure>\n<\/div>\n\n\n

Deepening understanding through data<\/h2>\n\n\n\n

Sometimes the best search result is a statistic. But often stats are buried in large datasets and not easily comprehensible or accessible online. Since 2018, we\u2019ve been working on the Data Commons Project, an open knowledge database of statistical data started in collaboration with the U.S. Census, Bureau of Labor Statistics, World Bank and many others. Bringing these datasets together was a first step, and now we\u2019re making this information more accessible and useful through Google Search.<\/p>\n\n\n\n

Now when you ask a question like \u201chow many people work in Chicago ,\u201d we use natural language processing to map your search to one specific set of the billions of data points in Data Commons to provide the right stat in a visual, easy to understand format. You\u2019ll also find other relevant data points and context\u2014like stats for other cities\u2014to help you easily explore the topic in more depth.<\/p>\n\n\n

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\"DataCommons_Chicago.max-1000x1000\"<\/a><\/figure>\n<\/div>\n\n\n

Helping quality journalism through advanced search<\/h2>\n\n\n\n

Quality journalism often comes from long-term investigative projects, requiring time consuming work sifting through giant collections of documents, images and audio recordings. As part of Journalist Studio, our new suite of tools to help reporters do their work more efficiently, securely, and creatively through technology, we\u2019re launching Pinpoint, a new tool that brings the power of Google Search to journalists. Pinpoint helps reporters quickly sift through hundreds of thousands of documents by automatically identifying and organizing the most frequently mentioned people, organizations and locations. Reporters can sign up to request access to Pinpoint starting this week.<\/p>\n\n\n\n

Search what you see, and explore information in 3D<\/h2>\n\n\n\n

For many topics, seeing is key to understanding. Several new features in Lens and AR in Google Search help you learn, shop, and discover the world in new ways. Many of us are dealing with the challenges of learning from home, and with Lens, you can now get step-by-step homework help on math, chemistry, biology and physics problems. Social distancing has also dramatically changed how we shop, so we\u2019re making it easier to visually shop for what you\u2019re looking for online, whether you\u2019re looking for a sweater or want a closer look at a new car but can\u2019t visit a showroom.<\/p>\n\n\n\n

If you don\u2019t know how to search it, sing it<\/h2>\n\n\n\n

We\u2019ve all had that experience of having a tune stuck in our head, but can\u2019t quite remember the lyrics. Now, when those moments arise, you just have to hum to search, and our AI models can match the melody to the right song.<\/p>\n\n\n\n

What sets Google Search apart<\/h2>\n\n\n\n

There has never been more choice in the ways people access information, and we need to constantly develop cutting-edge technology to ensure that Google remains the most useful and most trusted way to search. Four key elements form the foundation for all our work to improve Search and answer trillions of queries every year. These elements are what makes Google helpful and reliable for the people who come to us each day to find information.<\/p>\n\n\n\n

Understanding all the world\u2019s information<\/strong><\/p>\n\n\n\n

We\u2019re focused on deeply understanding all the world\u2019s information, whether that information is contained in words on web pages, in images or videos, or even in the places and objects around us. With investments in AI, we\u2019re able to analyze and understand all types of information in the world, just as we did by indexing web pages 22 years ago. We\u2019re pushing the boundaries of what it means to understand the world, so before you even type in a query, we\u2019re ready to help you explore new forms of information and insights never before available.<\/p>\n\n\n\n

The highest quality information<\/strong><\/p>\n\n\n\n

People rely on Search for the highest quality information available, and our commitment to quality has always been what set Google apart from day one. Every year we launch thousands of improvements to make Search better, and rigorously test each of these changes to ensure people find them helpful. Our ranking factors and policies are applied fairly to all websites, and this has led to widespread access to a diversity of information, ideas and viewpoints.<\/p>\n\n\n\n

World class privacy and security<\/strong><\/p>\n\n\n\n

To keep people and their data safe, we invest in world class privacy and security. We\u2019ve led the industry in keeping you safe while searching with Safe Browsing and spam protection. We believe that privacy is a universal right and are committed to giving every user the tools they need to be in control.<\/p>\n\n\n\n

Open access for everyone<\/strong><\/p>\n\n\n\n

Last\u2014but certainly not least\u2014we are committed to open access for everyone. We aim to help the open web thrive, sending more traffic to the open web every year since Google was created. Google is free for everyone, accessible on any device, in more than 150 languages around the world, and we continue to expand our ability to serve people everywhere.<\/p>\n\n\n\n

So wherever you are, whatever you\u2019re looking for, however you\u2019re able to sing, spell, say, or visualize it, you can search on with Google.<\/p>\n","protected":false},"excerpt":{"rendered":"

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