![\"google-product-review\"](\"https:\/\/www.greenfintech.com\/blog\/wp-content\/uploads\/2022\/08\/google-product-review-update-62e18a3cccc83-sej-760x400-1.png\")
<\/p>\n\n\nGoogle begins rolling out the July 2022 product review algorithm update.<\/p>\n\n\n
<\/p>\n\n\n
Google confirms the July 2022 product review update, the fourth in a series of updates targeting low-quality reviews, is now rolling out.<\/p>\n\n\n\n
The update begins rolling out today, July 27 and concludes within two to three weeks.<\/p>\n\n\n\n
Google made the announcement on Twitter while linking to the official page for search ranking updates.<\/p>\n\n\n\n
If Google\u2019s announcement comes as a surprise to you, that\u2019s because it is. Many of Google\u2019s algorithm changes come without warning, including all of the product review updates so far.<\/p>\n\n\n\n
However, that doesn\u2019t have to be a bad thing. With every algorithm update, there\u2019s a chance for ranking improvements, especially if the last update hurt you.<\/p>\n\n\n\n
Here\u2019s what you need to know about the July 2022 product reviews algorithm change.<\/p>\n\n\n\n
Today\u2019s update is a refinement of Google\u2019s product review algorithm that was introduced in March 2021.<\/p>\n\n\n\n
The algorithm is designed to reward reviews that share in-depth research rather than thin content that summarizes the information you can find on a manufacturer\u2019s website.<\/p>\n\n\n\n
No new guidance is included in today\u2019s update. Websites that publish product reviews are encouraged to continue focusing on meeting Google\u2019s stringent criteria for high-quality content.<\/p>\n\n\n\n
In short, Google wants to see that you\u2019ve tested and experimented with the product you\u2019re reviewing first-hand.<\/p>\n\n\n\n
You can make this clear to Google, and your readers, by including information such as quantitative measurements, benefits and drawbacks, comparisons with other products, and so on.<\/p>\n\n\n\n
Rewriting the same content that already exists on the web will not cut it anymore. Google is now prioritizing reviews that offer unique value. Even original photos are practically mandatory.<\/p>\n\n\n\n
If you don\u2019t publish product reviews on your site, this update doesn\u2019t apply to you. It\u2019s not a core update that impacts all search results.<\/p>\n\n\n\n
If you sell products that customers can review on your website, this update still doesn\u2019t apply to you because that\u2019s not considered the same as a review article.<\/p>\n\n\n\n
This update applies to websites that publish long-form product reviews, such as those seen on websites like Wirecutter and CNET.<\/p>\n\n\n\n
Should you notice rankings for product review pages fluctuate over the coming weeks, it\u2019s likely due to the July 2022 product review update.<\/p>\n\n\n\n
If you\u2019re impacted negatively, the best way to recover is to improve the quality of your product review pages by following Google\u2019s guidance.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google begins rolling out the July 2022 product review algorithm update. Google confirms the July 2022 product review update, the<\/p>\n","protected":false},"author":11,"featured_media":1106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[25],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","tag-seo"],"yoast_head":"\n